A rooster with a floral headdress made of pink, white, and peach flowers, set against a blue sky background, with UN Oeuvre pour Moi Foods logo and slogan in the top right corner.
Image of various cartons of eggs with large blue text overlay reading 'YARD FRESH EGGS'. The bottom shows the logo and name 'UN POUR MOI FOODS' with the slogan 'from our backyard to your table'.
Six cartons of eggs in various colors with labels, arranged in a grid on a light background. The top row contains three open cartons: blue with white eggs, orange with brown eggs, and gray with white eggs. The bottom row contains three closed cartons labeled "meet the ladies," "six eggs," and a partly visible carton. There is a logo and text describing the brand, "Un Pour Moi Foods," and the tagline "from our backyard to your table."
A person wearing an orange T-shirt with a colorful graphic of a chicken wearing a flower crown. The T-shirt has the text "UN POUR MOI FOODS" printed below the image. The person is standing against a graffiti-covered wall.
Person holding a canvas tote bag with the logo and text of "Un Pour Moi Foods" against a plain background.

Un Pour Moi Foods

Un Pour Moi Foods, an urban chicken ranch in Chicago, represents a commitment to nature connection, sustainable protein production, and urban agricultural education for its proprietors.

The venture faced identity challenges, relying solely on a hand-drawn logo without additional brand elements or strategic direction.

Inspired by the vibrant color of egg yolks and seeking to break from traditional rustic aesthetics, I developed a contemporary identity system that features bold colors and playful imagery to appeal to Chicago's discerning gourmands. My design solution deliberately embraced modern sensibilities over conventional farm branding, creating a hip, innovative visual language through packaging materials, signage, and printed collateral that reflects the brand's forward-thinking approach to urban farming. The comprehensive identity system positions Un Pour Moi Foods as a distinctly modern urban agriculture brand while laying groundwork for future educational materials that will support their mission of consumer education about food sustainability.

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