WMSE.org Annual Rockabilly chili fundraiser

WMSE Radio's annual Rockabilly Chili Fundraiser is not just an event—it's a celebration of Milwaukee’s culinary diversity and creativity. With professional chefs and local firefighters battling it out for the coveted title of "Milwaukee's Best," attendees are treated to an explosion of flavors as they sample inventive chilis paired with refreshing Lakefront Brewery beverages, all set against a backdrop of vibrant local music.

To capture the essence of this unique event, a promotional campaign was necessary. The challenge lay in creating eye-catching advertisements across various platforms, including posters, website elements, billboards, and videos, all while ensuring a consistent brand message. Drawing inspiration from the dynamic fusion of rockabilly culture and culinary flair, I crafted an illustrative solution that vividly portrays the event's spirit.

My design stands out through its humor, effectively showcasing exaggerated reactions to the fiery chilis—think tears, sweat, and dramatic expressions. This visual narrative is not only engaging but also instantly relatable, drawing the audience into the fun and fiery competition. By incorporating a vintage aesthetic, I infused a classic rockabilly charm that beautifully aligns with the event’s theme. The resulting campaign maintains visual harmony across all promotional materials, ensuring that the energy and excitement of the Rockabilly Chili Fundraiser resonate with both current and potential attendees.